Free Google LSA tools for agencies.
LSA Escale is building a small set of free tools to help agencies make sense of Google Local Services Ads — benchmark cost per lead, calculate the return on a client's spend, and put a dollar figure on missed calls. They aren't live yet, but they're on the way.
What we're building
Three tools, no login required.
Each tool below is in development. The goal is simple: quick, honest answers to questions agencies ask every week — free to use, no account needed.
LSA cost-per-lead benchmark
Compare your average cost per lead against typical ranges by industry and metro. Built to help agencies sanity-check what clients pay and spot accounts that are drifting out of line.
Lead ROI calculator
Turn LSA spend, lead volume, close rate and average job value into a clear return number you can put in front of a client. Designed to make the case for the channel in plain math.
Missed-call cost estimator
Estimate what unanswered LSA calls cost a client each month based on call volume, answer rate and average job value — the leak that hides inside otherwise healthy accounts.
The platform is live today.
The free tools are still on the way, but LSA Escale itself is already running. Log in to get started, or book a demo and we'll walk through it on your accounts.