LSA Escale

The platform

One platform to run every LSA account.

Leads, calls, AI review, reports, locations and multiple accounts — the full operation in one place. Already running in production.

Dashboard

Every metric that matters, per account.

Real-time analytics for your Google Local Services Ads: leads, call conversion and answer rate, total investment and cost per lead, miss rate, average duration and missed calls — plus feedback quality, approval rate and credits issued.

  • Lead status distribution and top service types at a glance
  • Overview, Calls, Feedback and Monthly Leads views
  • Filter by date, service, lead status and lead type
  • Export the full report in one click
LSA Escale dashboard with lead, call and investment analytics
LSA Escale call analysis: duration, peak hours and answer rate

Call analysis

Understand every call without listening to all of them.

Total and median call duration, peak hours, answer rate, daily call metrics and a full duration distribution — so you see where leads (and missed calls) actually happen.

Leads

Every lead, with the full story attached.

Open any lead to see the call recording, the AI transcript, the charge status and the full conversation thread in one place — then set or confirm the rating and send feedback to Google without leaving the page.

  • Call recording and AI transcript side by side
  • Charge status: charged, credited, in review, rejected
  • AI-suggested rating with a plain-English reason
  • Commit feedback to Google in one click
LSA Escale lead review screen — call recording, AI transcript and a suggested rating before sending feedback to Google

AI feedback

AI reviews your leads and rates them — you stay in control.

Review on demand

Analyze any conversation with one click. The AI suggests a rating (satisfied, dissatisfied, spam, booked customer…), a reason, and a plain explanation. Edit, commit, or discard — and send approved feedback straight to Google. Bulk-select to handle dozens at once.

Works on both call (audio) and message leads, with a full audit of who edited and committed each one.

Automation

Auto AI Feedback

Enable Auto AI Feedback on a sub-account and it joins a daily automated routine that uses AI to analyze leads and suggest feedback.

Turn on Auto Commit and the AI also submits the feedback to Google automatically.

Use with care: only enable on sub-accounts where you fully trust the automated evaluation.

LSA Escale AI feedback settings — choose manual review or automatic AI feedback per sub-account
LSA Escale AI flagging a low-quality Local Services Ads lead with a suggested rating and reason
LSA Escale AI transcription of a Google Local Services Ads phone call
LSA Escale daily report — a per-account lead and call summary delivered by email

Reports

A clean report in every client's inbox, daily.

Pick exactly which accounts go into the daily report. Each client gets a clear per-account summary — leads, calls and spend — without you exporting or formatting anything by hand.

Locations

Update service areas in bulk — straight to Google.

Paste a list of cities, counties or ZIP codes, pick the states they belong to, and push them to Google Local Services Ads in one pass. No more adding service areas one by one across dozens of accounts.

  • Paste cities, ZIP codes or counties at once
  • Validate against states before sending
  • Flags anything not found or outside the selected state
  • See and manage current locations per account
LSA Escale bulk location tool — paste cities, ZIP codes and counties to push service areas to Google Local Services Ads

And everything else the operation needs

Unified leads & conversations

Every call and message lead in one table — with charge status (charged, credited, in review, rejected, not charged), feedback state, and the full conversation thread. Listen to calls or read messages without leaving the page.

Multi-account & permissions

Connect through the Google Ads API with MCC validation, switch between accounts and sub-accounts in a click, and control who can do what with role-based permissions.

Daily email reports

Choose exactly which accounts appear in your daily report. Each client gets a clean per-account summary in their inbox, automatically.

Client onboarding form

Share a public “Service Match” form so clients pick the exact verticals and services they want to run — no back-and-forth email.

Activity history & audit

Every action is logged — who rated which lead, who switched accounts, who committed feedback — so nothing happens without a trail.

Exports your clients trust

Export any account to CSV, Excel, PDF or JSON in one click — reporting that takes seconds, not your whole week.

See it on your own accounts.

A 15-minute demo on your real LSA data.